A few years ago, the New Yorker started a weekly cartoon-caption contest. I can be trusted to draw a complete blank about how to caption each week’s illustration, and yet I am consistently impressed with wits in the general public knocking it out of the park with some seriously funny entries. A work by Antoni Muntadas stages a similar exercise, one whose high stakes reveal themselves only gradually.

The concept of museal communication comprises three areas: architecturalcommunication; internal communication, that is, a museum’s “itinerary” and structure; and communication of content, or rather mission. Each of these aspects can be the object of specific procedures. In short, we will deal with the communication of content and, specifically, with art museums considered as a cultural and aesthetic paradigm.