On Subjectivity [Pas d'original, Insert]

Tipología del proyecto
Formato / Técnica del proyecto
Obra
No
Insert
Lugar de realización
Fecha inicial (1) / final (2)
Fecha exacta
No
Fecha exacta
No
Proyectos relacionados
Descripción / Sinopsis

(Pas d'original) / (no original document)

"How does the escalation of visual images that bombard us from all sides affect or transform your creative work?"

This is a topical question and, like all topical questions, it can hide the real issue - i.e. the meaning that is lost with the over-abundance of visual images and the messages (both latent and explicit) that accompany them. The Observatoire asked 23 artists to answer this question and create an original work for this edition, published for the 24th Rencontres Internationales de la Photographie d'Arles (1993).

The profusion of visual images and its corollary, the dilution of meaning, are met by the diversity of viewpoints of the artists: each of them addresses this question according to his/her own personal approach and background. 

Each artist is allotted two pages in black and white. These constraints delimit a field of expression: the page is blank, and black can emerge. The image is already present in the white space of the page, full and complete, the image of images, a projection of the future. 

 

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Mercader, A (ed.). (1998). Muntadas Proyectos. Madrid: Fundación Arte y Tecnología.

 

  • Hayden Gallery - MIT, Cambridge(Mass.), 1978
  • Muntadas: Híbridos, Centro de Arte Reina Sofía, Madrid, 1988

Instalación a propósito de la duplicidad del proyecto On Subjectivity y de su gestación conceptual y procesual, presentando sus dos componentes finales —el libro y el vídeo de igual título—, junto con residuos del proceso participativo que comportó el primero.

On Subjectivity (50 photographs from "The Best of Life), el libro, reproduce 50 imágenes de una antología fotoperiodística de la famosa revista Life, cada una con cinco epígrafes o interpretaciones aportadas por distintas personas, manteniendo las particularidades de la respuesta recibida. (Un índice final reproduce los pies de foto originales y los créditos pertinentes).

On Subjectivity (About TV), el vídeo (50 min.), «trata de, con, dentro, sobre la televisión; de la distribución de la información y de su lectura e interpretación por los telespectadores: ¿Qué nos interesa de la televisión, y cómo nos afecta?».

 

Installation dealing with the duplicity of the project On Subjectivity and its conceptual and procedural gestation, presenting its two final components - the book and the video of the same title - together with the spin-offs of the participatory process involved in the former.

On Subjectivity (50 photographs from "The Best of Life"), the book, reproduces 50 images of a photojournalist anthology of the famous magazine Life, each one with five epigraphs or interpretations given by different persons, maintaining the main points of each response received. (A final index gives the original photo captions and the relevant credits).

On subjectivity (about TV), the video (50 min), "deals with the ins and outs of television, with the broadcasting of the information and its reading and interpretation by the viewers: What interests us about the television and how does it affect us?"